How to Choose Your Perfect Wedding Cake Designer - 10 Questions Every Couple Should Ask
- cakesbynina
- Jul 17
- 4 min read
By Cakes by Nina Weddings - Luxury Wedding Cake Designer in Surrey, Hampshire, Berkshire & Beyond
So here is our guide on how to choose your perfect wedding cake designer - 10 questions every couple should ask
Planning your wedding is one of the most exciting journeys you'll ever take , and choosing your wedding cake should be one of the highlights - not something that feels overwhelming.

Your wedding cake isn't simply dessert, it's a centrepiece, a talking point, part of your photographs, and often one of the last memorable moments your guests share together.
So how do you choose the right wedding cake designer?
After creating bespoke luxury wedding cakes since 2010, we've put together the questions every couple should ask before booking.
Does Their Style Match Your Vision?
Every cake designer has their own unique style, does their style match your vision?
Some specialise in rustic buttercream cakes.
Others focus on novelty cakes.
At Cakes by Nina Weddings, we specialise in elegant, quirky, floral bespoke wedding cakes with beautifully handcrafted sugar flowers, modern designs and statement centrepieces that reflect each couple's personality.
Look through picture galleries carefully and ask yourself:
Could I imagine this designer creating my dream cake?
Do I love most of their work, or just one cake?
A great designer should have a recognisable style whilst still creating something unique for every couple.

Can They Create a Truly Bespoke Design?
Pinterest is a wonderful source for inspiration, but your wedding cake should never simply be a carbon copy. Can they create a truly bespoke design?
Instead your cake should tell your story, its the one thing you can really have some fun with.
Think about:
Your Venue
Your Flowers
Your Colour Palette
Hobbies
Pets
Travel Memories
Meaningful details i.e where you met, or where you got engaged
These personal touches create a cake your guests will remember for years.
Does the Cake Taste as Good as it Looks?
Beautiful looking cakes are everywhere but does the cake taste as good as its looks?
Delicious cakes are much harder to find.
Your wedding cake should be remembered for both its appearance and flavour.
Fresh ingredients and freshly baked make a remarkable difference.
At Cakes by Nina Weddings we bake every wedding cake super fresh to order using carefully source ingredients including organic flour delivered directly from the mill, free-range eggs from local farms, premium butters and Belgian chocolate.
We never freeze our wedding cakes because freshness truly matters.

Can They Guide you Through the Process?
Planning a wedding can feel rather overwhelming. Can they Guide you through the Process?
Your cake designer shouldn't add to that stress.
Look for someone who:
Answers emails promptly
Explains the process clearly
Offers helpful advice
Understands wedding venues
Makes you feel completely at ease
At Cakes by Nina weddings, we proud ourselves on our prompt communications and making the whole process as stress free as possible. Choose someone you generally feel they have the passion you feel when ordering your cake.
Your supplier becomes part of your wedding team.
Do they Understand Your Venue?
An experienced wedding cake designer will know what every venue presents different challenges.
Questions they'll consider include:
How far is the cake travelling?
Will it be displayed in direct sunlight or near radiant sun sources ie windows?
Is the room air conditioned or has good ventilation?
How long will the cake remain on display?
We proud ourselves on our bespoke cake safe we have had custom made to travel with all our wedding cakes ensuring a safe delivery every time.
Experience matters.
Are They Transparent About Pricing?
Wedding cakes are handcrafted works of art at the end of the day and should be treated as such.
Pricing dependents on many factors including:
Number of portions
Sugar Flowers
Handcrafted decorations
Bespoke modelling
Professional delivery service
Supports and structure
Polished finish
Venue set-up
Design complexity
Hourly rate
Expertise
Quality ingredients
A professional designer should be open about pricing and happy to explain what is included. Cakes by Nina Weddings is unique in that we are completely transparent about pricing, we disclose all our prices against each image within our gallery to help give you a good feel for budget upfront.
We believe transparency builds trust.
Can They Create Something Guests Will Remember?
The best wedding cakes can truly become conversation pieces.
Whether its handcrafted sugar flowers that look freshly picked, an elegant floating design, a cake inspired by travels or miniature versions of your beloved pets, memorable details make all the difference.
Years later, guests may not remember the table linen - but they will remember an incredible cake.
Do They Have Genuine Reviews?
Take time to read reviews - do they have genuine reviews?
Look beyond star ratings.
Do couples mention:
Reliability
Communications
Flavours
Professionalism
Ease of Ordering
Attention to detail
Real experiences often tell you more than photographs ever can.
Cakes by Nina weddings has hundreds of genuine testimonials on our Bridebook listing and our google listing.
Do You Feel Excited to Book Them?
This may be the most important question of all - do you feel excited to book them?
When you find the right designer you'll stop looking.
You will feel excited, inspired, confident and should be able to sit back and relax as that side is all taken care off.
Your wedding cake should feel as though it was created exclusively for you, because at Cakes by Nina this is our moto.
Final Thoughts
Your wedding cake deserves to be more than simply beautiful.
It should capture your personalities, compliment your venue and leave your guests talking long after the last slice has been enjoyed.
At Cakes by Nina weddings, every cake is designed from scratch with artistry, precision and genuine passion. From delicate handcrafted sugar flowers to bold contemporary statement pieces, we work closely with every couple to create something that's unmistakably theirs.
If you are planning your wedding in Surrey, Hampshire, Berkshire or beyond, we would love to hear your ideas and help bring your dream wedding cake to life.




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